The Indian Institute of Science (IISc) unveiled its new logo on Tuesday, 67 years after the first logo/seal was hand-drawn.Students and faculty stood in a human formation in front of the main building, outlining the shape of the new logo. However, most students were unhappy with the manner in which the logo was finalised.
In a three-hour online poll conducted by the student council on Monday, 90 percent of 2,800 students said they did not want the new logo.A committe of professors worked on the logo with the branding company. They will also be developing a brand manual. “Lot of engagement has happened with various stakeholders over the past two years but we could not reach out to everyone,” said IISc director Prof Anurag Verma.
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